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74% Of South African Consumers Would Stop Buying From A Brand If They Fell Victim To A Cyberattack

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October marks Cybersecurity Awareness Month, and brands would do well to better protect their customers from cyberattacks. According to new research by Mimecast, 75% of South African consumers will stop buying from a brand if they get tricked by cybercriminals.

Cybersecurity expert at Mimecast, explains: "South Africans have high levels of trust in the brands they support - sixty-nine percent don't hesitate to open an email from brands they use regularly, and 56% click on links from their favourite brands.
19 Oct 2021 10AM English South Africa Business News · Investing

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