Kaya 959 Kaya Biz

Ekasinomics: Using Brand Collaborations to Grow Your Business

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Singer, Makhadzi has signed a multimillion-rand deal with a local sneaker brand. Makhadzi, hot on the heels of rapper Cassper Nyovest’s R100 million deal with Drip, signed a “mega deal” worth R120 million with Kicks Sportswear called Kokovha, inspired by her 2020 album. We speak to Sammy Mhaule, CEO And Founder Of Kicks Sportswear to find out more.
10 Nov 2021 9AM English South Africa Business News · Investing

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