
Women entrepreneurship on the steady rise in SA but access to funding is still lagging
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GUEST: Gugu Mjadu, Executive General Manager of Marketing at Business Partners Limited
The South African Women Entrepreneurs Job Creators Survey found that women gravitate towards industries whose development supports job creation. The financial inclusion of women entrepreneurs as active contributors to the South African economy is therefore one of the most important building blocks of a more equitable and economically active society. Collective and systematic efforts towards making this vision a reality is beginning to produce promising results, with more South African women becoming business owners. According to Mastercard’s most recent Index of Women Entrepreneurs (MIWE),
South Africa is one of 12 global economies where the rate of women’s entrepreneurial activity increased during the 2021 review period. This despite several systemic challenges that have served to hamper the progress of gender equality in the realm of entrepreneurship. For Gugu Mjadu, Executive General Manager: Marketing at Business Partners Limited, the results of the MIWE are particularly compelling considering that of the 12 economies that reported the highest level of progress, six are in Africa.
The South African Women Entrepreneurs Job Creators Survey found that women gravitate towards industries whose development supports job creation. The financial inclusion of women entrepreneurs as active contributors to the South African economy is therefore one of the most important building blocks of a more equitable and economically active society. Collective and systematic efforts towards making this vision a reality is beginning to produce promising results, with more South African women becoming business owners. According to Mastercard’s most recent Index of Women Entrepreneurs (MIWE),
South Africa is one of 12 global economies where the rate of women’s entrepreneurial activity increased during the 2021 review period. This despite several systemic challenges that have served to hamper the progress of gender equality in the realm of entrepreneurship. For Gugu Mjadu, Executive General Manager: Marketing at Business Partners Limited, the results of the MIWE are particularly compelling considering that of the 12 economies that reported the highest level of progress, six are in Africa.

