Kaya 959 Kaya Biz

Unpacking Checkers & PRIME’s clever marketing trick

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Guest: Renaldo Phillips, Head Buyer of Private Label and Imports at Checkers.

Checkers and PRIME have used an established sales and marketing trick called price anchoring to convince people that paying R39.99 for a sports drink is good value. Price anchoring is a strategy where an initial price for a product is set, typically very prominently, to tell people what a product is worth
2 May 2023 2PM English South Africa Business News · Investing

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