
Consumers are unhappy with the state of South African food due to the effects of load shedding
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GUEST - Riaan Singh, PwC South Africa Experience Consulting and Customer Transformation Leader
South African retailers have successfully driven positive consumer perceptions through special offers and affordable product promotions, but their customer service capabilities are leaving much to be desired. This is according to the South African Retail Sentiment Index, conducted by DataEQ in collaboration with PwC South Africa, which measures Net Sentiment across three identified customer satisfaction drivers: pricing, customer service, and product offering
South African retailers have successfully driven positive consumer perceptions through special offers and affordable product promotions, but their customer service capabilities are leaving much to be desired. This is according to the South African Retail Sentiment Index, conducted by DataEQ in collaboration with PwC South Africa, which measures Net Sentiment across three identified customer satisfaction drivers: pricing, customer service, and product offering

