
Data reveals what South Africans want to be “when they grow up”
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GUEST - Gordon Hooper, MD of Bateleur
In the dynamic tapestry of a nation's economy, the true driving force lies within the aspirations, skills, and motivation of its workforce. South Africa, with its vast resource opportunities, is no exception. In a recent Vantage Point survey conducted by esteemed African research company Bateleur Brand Planning, we dive deep into the evolving vocational aspirations of South Africans and their implications for the country's future
In the dynamic tapestry of a nation's economy, the true driving force lies within the aspirations, skills, and motivation of its workforce. South Africa, with its vast resource opportunities, is no exception. In a recent Vantage Point survey conducted by esteemed African research company Bateleur Brand Planning, we dive deep into the evolving vocational aspirations of South Africans and their implications for the country's future

