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UNPACKING - Largest & First B2B Influencer Marketing Study

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GUEST – Sanesh Maharaj our Head of Influence at Ogilvy Public Relations & Influence

Key highlights:

1. B2B influencer marketing outperforms brand-only marketing by 67%.

2. Tech dominates African influencer marketing (56%), with finance and healthcare following.

3. In South Africa, 73% prefer data-driven insights from research organisations with business leaders (48%) and journalists (36%) trailing.

4. Across Africa, 59% of execs confirm external B2B influencers boost employee performance.

5. Globally, 49% of C-Suite marketers believe influencers enhance brand credibility.
9 Oct 2023 1PM English South Africa Business News · Investing

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