Kaya 959 Kaya Biz

In conversation with TikTok: State of SA creator economy

Loading player...
GUEST - Boniswa Sidwaba, Head of Content Operations for Sub-Saharan Africa at TikTok

In this conversation with Boniswa we unpack the rapidly evolving landscape of the creator economy on the platform.



From uniquely South African content trends and rising niche communities to the real talk on monetisation, brand partnerships, and fair compensation. How do local creators stack up against their global counterparts? What challenges do they face in a developing ecosystem, and what is TikTok doing to support them in turning creativity into sustainable careers?



If you're curious about the future of content creation in South Africa or if you're a creator yourself, then this conversation is a must-listen.
16 Apr 12PM English South Africa Business News · Investing

Other recent episodes

One Year Into The Two-Pot System: How Much Have South African’s Withdrawn?

Guest - Nzwa Shoniwa, Managing Executive: Sanlam Umbrella Solutions From 1 September 2024 to 31 August 2025, Sanlam Corporate paid out approximately R4 billion across 223 000 emergency-pot claims with R1 billion in tax flowing to SARS. On average, we are paying out about R150 million a month, but when…
11 Sep 10AM 14 min

Discovery Group Delivers 30% Rise In Profits

Guest - Hylton Kallner, CEO of Discovery South Africa and Discovery Bank Discovery has delivered record results, posting a 30% surge in profit and entering a new phase of scaled growth with its two main composites, Discovery South Africa and Vitality. We’re joined by Hylton Kallner, CEO of Discovery South…
11 Sep 9AM 18 min

FirstRand Post 10% Rise In Earnings And An Impressive 20% Return On Equity

Guest – Mary Vilakazi – CEO of FirstRand South Africa’s largest banking group, FirstRand, has posted a 10% rise in earnings and an impressive 20% return on equity – well above peers – despite economic headwinds. In this episode, we speak to Mary Vilakazi, the Group CEO, about what drove…
11 Sep 9AM 16 min

What Tractor Sales Tell Us About The State Of Agriculture In South Africa?

Guest – Thabile Nkunjana, Agricultural Economist Agricultural Machinery Sales indicate that August tractor sales of 700 units were 22% more than the 572 units sold in August last year. There have been welcome reactions from agricultural associations about the increase in machinery sales.
10 Sep 10AM 20 min
All episodes